How to Increase Your Website Conversion Rate
Your website will have a lot of visitors visiting it on a daily basis through various sources. The issue is that are these visitors becoming your potential customers sometime.
Your website conversion rate is defined as ratio of the number of visitors who visit your site vs. the number of visitors who move forward to take desired action like signing up, buying a product, subscribing etc.
Here are some tips to increase Your Website’s conversion rate optimization.
Prominent Call to Action (CTA)
To increase your website’s conversion rate make sure that your customer is able to view your action buttons easily. Place your CTA’s where they are visible to the customer even when he scrolls away. Design your Webpage CTA’s so that it looks attractive and compelling for the visitors to take the action. A boring CTA will not encourage the visitors to click on it. Your CTA’s are the sources that ask users to convert and stay so that you can move to the next strategy of retaining them.
Faster page load
When a visitor visits a page to get answers, he expects the page the load soon and to give his results in a jiffy. None of the visitors wait for more than 7 seconds to get information from a particular website since he is well aware of the fact that there are a lot of websites offering the same thing. Stats by Kissmetrics say that 47% of consumers expect a web page to load in 2 seconds or less. Therefore, it is important to optimize your website for performance to see increased conversion.
If an e-commerce site is making $100,000 per day, a 1 second page delay could potentially cost you $2.5 million in lost sales every year. Hence if you are looking for Ecommerce development companies for your business then select top e-commerce companies who can give you a site with better performance.
Once the visitors reach your site, they will be anxious to know more information that you offer. Do not leave it on the user to find his path through the site, keep your site’s navigation simple and guide him through a path to make the best out of your website. A navigation should be simple and seamless for the best user experience and that is how he can proceed through your sales funnel for conversion.
Images that tell your story
Adding High quality images to your homepage that tells your story powerfully can increase website conversion rates. Do not fill the page with a lot of content. Keep it crisp and add an image or two to break up the content and keep visitors engaged and interested. Too many images and content leads to cluttering and distractions.
Avoid lengthy forms
Keep your sign up forms and billing pages as simple as possible and avoid all unnecessary fields as possible. Users hate to fill large forms so try to avoid asking for fields like middle name, email, location, occupation, and other factors if it doesn’t really matter in your process. A form that can be completed in less than 30 seconds is optimum to give you more conversion rates.
Include Trust seals and testimonials
Inclusion of trust seals and testimonials instils a sense of trust in the visitor’s mind about the quality. Visitors have to trust you with their personal details and bank details only when they believe your credibility.
A survey by Actual Insights, states that trust logos increased the trustworthiness in over 75% of respondents and that “61% of participants did not complete a purchase as there were no trust logos present.”
Inclusions of Testimonials in landing pages are another way to reduce risk and provide social proof.
Add a catchy and crisp headline
This is the first impression anyone gets while seeing your website. Tag line or headline is the first thing the visitor reads in your website and it has to impress the user to encourage him to read further. A catchy and crisp and powerful headline can do wonders to your conversion. It shows that you pay attention to details.
Redirect ads to landing page
When a visitor clicks on your ads, make sure that it takes them to your landing page. Landing pages showcase your brand and conveys what you offer to your visitors effectively. Customize your landing page to target each section of your target audience for better conversion. Stats say that the average landing page conversion rate was 2.35%, yet the top 25% are converting at 5.31%.
In the end, the easiest way to improve your conversion rate is by effectively tracking the conversion you are already getting. This will increase your conversion rate by 50% or more and give you an idea on what works and what doesn’t. Top e-commerce companies in the Middle East have always included these goals in their development to build top e-commerce sites and ensure conversion. You can also outsource the development to top e-commerce companies by reading their (E-commerce development companies) reviews.
Reviewed by Dumi Mphande on
Rating: 8.7 out of 10
February 20, 2018
February 20, 2018