440 Felstead Road, Northriding
Johannesburg, South Africa
+27 11 066 2919
+27 76 946 0258
info@tech-chat.co.za
design@tech-chat.co.za

So you want to design a World Cup kit? – Creative Review


World Cup kits are subject to stringent design guidelines laid down by FIFA in its official Equipment Regulations, covering everything from type sizes to colours and logos.
The document for the Brazil tournament declares that its purpose is “to allow the manufacturers to enhance our sport through aesthetic creativity and design”. But, it warns, “in return, those parties are expected to follow the rules”. And there are plenty of them.
KEEP YOURSELF CREATIVE

This article is now only available to subscribers. You can join here. 

Subscribe here
CR’s premium content is now only available to subscribers. Join today for the sharpest opinion, analysis and advice on life in the creative industries. If you are already a print subscriber, find out how to access online content here. 

Subscribe now

Having problems?

+44 (0)2072923703 or customerservices@creativereview.co.uk

Source link

Article

Reviewed by on

Rating: 8.7 out of 10


Leave a Reply

Your email address will not be published. Required fields are marked *