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Trouble ahead: Even the small products can ruin Apple

Trouble ahead: Even the small products can ruin Apple

Apple is oft criticized for relying so much on the iPhone, as it makes up 70 percent of the company’s revenue. That criticism seems odd, though, considering that even lesser product lines can also spell doom for the company. It’s doom opportunities all the way down.

Writing for CNBC, Keris Lahiff brings us the bad news.

“Apple skeptic says company ‘in trouble’ ahead of HomePod launch.” (Tip o’ the antlers to @designheretic.)

Is that right? Let us look at the company’s quarterly results announced last week:

“Apple Q1 2018 earnings: Record revenue, beating the estimates.”

This certainly does sound devastating. How many more record quarters can the company endure? Time for Tim Cook to step down and return to the sea from whence he came.

“I do think they’re in trouble. I think they’re making a huge mistake,” [Boris] Schlossberg, managing director of [BK Asset Management’s] FX strategy told CNBC’s “Trading Nation” on Tuesday.

Just one? Seems like maybe Schlossberg isn’t using his imagination. Seems like a clever person could see Apple doom in anything from iPhone X scratchgate to the discontinuation of iPod socks.

The huge mistake Schlossberg sees is selling the HomePod for $349.

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